Digital Marketing

Brand & Business: Aga Muhlach, Anne Curtis, and Pia Wurtzbach talk about why they love the Chickenjoy [Video]

MANILA, PHILIPPINES — Three Filipino icons talking about one of the ultimate symbols of Filipino pride around the world, and why they love it—that’s exactly what happened on this special talk show produced by Jollibee, Our Joy and Pride: A Chickenjoy Special.

Household names and Chickenjoy ambassadors Anne Curtis, Pia Wurtzbach, and Aga Muhlach—each representing the Chickenjoy’s Joy of Famous Taste, Joy of Pride, and the Joy of Family through the years—got together on the talk show, presented by host Karla Aguas, last September 10 on Facebook Live. They shared fondly about their love for that Crispylicious and Juicylicious fried chicken that’s both beloved in the Philippines and undoubtedly made waves around the world.

On the talk show, the three spoke at length about their memories and experiences involving the Chickenjoy, such as Anne’s showbiz discovery at a Jollibee store in Metro Manila, Pia getting nicknamed “Jollibee” by her peers at Miss Universe because of her love of Chickenjoy, and Aga being …

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