Blue Hat Partners with Leading Chinese Multi-Channel Network to Build Live Streaming E-commerce Initiative | News [Video]

XIAMEN, China, June 25, 2020 /PRNewswire/ — Blue Hat Interactive Entertainment Technology ("Blue Hat" or the "Company") (NASDAQ: BHAT), a producer, developer and operator of augmented reality ("AR") interactive entertainment games, toys and educational materials in China, today announced that it has partnered with Xiamen Xing Meng Wei Lai Culture Media Co. LTD ("Xing Meng Wei Lai") , a leading Chinese multi-channel network ("MCN") and internet content development agency, to build Direct-to-Consumer ("DTC") social content marketing channels via short videos and live streaming. Through the partnership, Blue Hat expects to gradually release its product line on various popular short video and live streaming platforms, including Douyin (TikTok).

In recent years, content-driven e-commerce has been surging in China. Taobao Live, Alibaba Group's dedicated livestreaming channel, thrived in 2019 with livestreaming-led transactions growing over 150% for three consecutive years. Live streaming has become one of the fastest growing forms of e-commerce in China

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