Bloomberg QuickTake — formerly known as TicToc, with the name later changed for obvious reasons — is the company’s three-year-old short form video platform that was originally built to appeal to a mobile Twitter audience.
That was wave one, according to Jean Ellen Cowgill, general manager of QuickTake. Now the platform is expanding into streaming with the inclusion of the video brand on Bloomberg’s OTT app, which is relaunching on November 9.
This move will attempt to further break the company’s video coverage away from the financial news content that its television network offers in order to reach a broader, younger audience from every business sector, said Cowgill.
In the final episode of Digiday’s The New Normal, hosted by Digiday Media president and editor-in-chief Brian Morrissey, Cowgill and Bloomberg chief growth officer Scott Havens, discuss how they built a new business within Bloomberg and have since expanded the video platform …