Trellis CRO Jared Shaner gives the lay of the land on BigCommerce and explains why your e-commerce strategy may want to include this up and coming SaaS platform.
BigCommerce is software that allows you to sell products, digital or physical, online. The software runs in a web browser. There is nothing to install on your desktop or laptop computer, and you can manage your store from anywhere.
The key idea behind the product is that you can use it to build an online store without needing to design or code anything. You pick a template from a range provided, upload your products, set your prices, and you are (in theory at least) good to go.
It’s worth saying however that although you don’t need to involve a web designer when building a BigCommerce store, a good eye for design, along with some professionally-taken pictures of your products, are nonetheless very …