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Beyond Meat is Expanding in China, but Recreating Asian Cuisine With Plant-Based Alternative Maybe a Challenge [Video]

(Photo : GettlyImages/ Drew Angerer ) Beyond Meat burger

Beyond Meat announced that it would launch an online store in China as the plant-based protein market in the country is slowly gaining attraction.

Beyond Meat will team up with the e-commerce platform JD.com and plan to deliver its products to 300 cities.

Beyond Meat to Expand to China

Beyond Meat and its rival Impossible Foods are both eyeing the Chinese market, but both companies are aware that it takes more than just importing their ideas.

Ethan Brown, the CEO of Beyond Meat, told CNBC that they would work hard to ensure that they are not exporting American taste but instead introduce plant-based alternatives of famous Asian dishes.

In 2020, Nestle introduced Harvest Gourmet, a brand that offers non-meat nuggets, burgers, pork belly, and kung pao chicken. The Harvest Gourmet products are available through Tmail and the Hema grocery store chain.

Also Read: McDonald's Tests Meatless Burger With Beyond Meat Plant-Based Patty

Both Nestle and Beyond Meat have …

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