Digital Marketing

Beth Granger’s LinkedIn Live conversation with David Leta, word of mouth marketing expert [Video]

Beth Granger’s LinkedIn Live conversation with David Leta, word of mouth marketing expert

I was 🔴 LIVE with David P. Leta. Dave is a word-of-mouth marketing expert. He coaches and crafts strategies for professionals and consultants on the art of building relationships, trust, and most importantly triggering conversations that influence specific markets.

The stories Dave shared shows true thinking beyond typical communication strategies and move into true marketing techniques that set someone apart from the crowd.

Key takeaways:

💡 What you do is secondary to who you are as a person. This is so true. Think about whom you refer or talk about in a good way because you know, like, and trust them.

💡 It all starts with a conversation: when a situation presents itself (someone asks), when you or an “influencer” for you recognizes a need (and suggests it), or when you start a conversation. When Dave says influencer, he doesn’t mean someone famous that you hope will mention your brand, he means another person that thinks you are great and is open to sharing that.

💡 To start a good word-of-mouth conversation it should be unexpected, memorable, and shareable.

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Digital Marketing

Empathetic Marketing with Guest Janet Mesh 12/02 by Women Entrepreneurs Extraordinaire [Video]

Join the Brain Lady as she talks with Janet Mesh, founder of Aimtel, on the intriguing topic of empathetic marketing. Janet has built her wildly successful online marketing agency by focusing on one key element: empathetic marketing. To market empathetically means to be your consumer; to put yourself as the marketer, in the bodies of your target audience to experience, think and feel how they would. Empathetic marketing is all about true connection. Make sure to check out Janet's complimentary gift for our listeners: Connect with Janet and Aimtal: Online: Linkedin: Twitter: Instagram: Facebook: Are you a female entrepreneur who would like to join our amazing group of ladies and be featured on the Women Entrepreneurs Extraordinaire show? Reach out to our group liaison Kelli Cooper at to apply. Or are you an expert in your field and would like to be one of our Expert Member Resources? Then reach out to Julie Anderson for more information at Join our Facebook group and like the page to stay connected with all the exciting announcements and the incredible women in our group. Page: Group: