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Best of Digital Summit 2020: 97th Floor CEO Paxton Gray on Marketing, Algorithms, and The Human Brain for 2021 [Video]

We’re still celebrating and spotlighting some of our best sessions from our Digital Summit at Home events from 2020, with a few favorites still in the hopper to share with you from last year. Back in September of last year 97th Floor’s CEO, Paxton Gray gave a great presentation with tips to best optimize your content and UX for the algorithm overlords in 2021. A recap of the high points follows, and the full session video is above. Enjoy!

At Digital Summit at Home in September 2020 Paxton Gray, CEO of 9th Floor, shared some of the most important things you need to know about algorithms and marketing for 2021 and beyond. SEO experts across the world live in constant fear of the next Google algorithm update – one of which is coming sometime in 2021 (00:51). But we can manipulate the algorithm all day but never get the …

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Social Media Marketing

The independent creative agency launched a creative campaign for Independent News &Media to support their weekend papers – Irish Independent on Saturday and SundayIndependent. Launching this week, the campaign consists of a national TV advert, Out ofHome, Digital Out of Home, Press and Digital. The campaign shows how the Independent’s uniquely relatable, ear-to-the-ground style ofwriting […]