There’s a brighter side of not being able to go overseas for Christmas, and BCF is noting the weird and wintery family reunions that Australians will miss out on this year.
BCF’s iconic jingle describes the disappointment many feel about being unable to go overseas, but the song is contrasted with the picturesque images of Australians camping in the great outdoors.
The ad also makes reference to the origins of COVID-19, with lyrics expressing “Shaz is a bit upset that somebody ate a bat”.
BCF general manager of e-commerce and marketing, Ben McConnell, said: “A deep love for the Australian outdoors is at the very core of our brand. There is no better time to celebrate being here, than this summer.”
The campaign comes from The Monkeys. The film was directed by Tony Rogers and produced by Guilty. It will run across broadcast television and social media throughout summer.