SEO and PPC are two terms we come across but those who are new to the industry are never sure what the meaning of these terms are. SEO stands for Search Engine Optimisation and PPC stands for Pay-Per-Click.
Great, but what do these teams really mean? SEO involves increasing the quality and quantity of website traffic and leads a business gets through organic search results.
Think about the businesses on the first page of Google, SEO got those businesses on the first page and let’s face it, no one moves past the first page.
PPC on the other hand uses paid advertising which drives traffic to a website. Think about the top of the Google search results, the businesses with the word “Ad” in big bold print – that is PPC.
Now that we understand the meaning of SEO, we can now decide if it is dead or not as PPC seems to give us the same …