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Online Marketing

#BackToBusiness: Wakefits Chaitanya Ramalingegowda on the strategy that needs to be followed to bounce back [Video]

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Chaitanya Ramalingegowda, director and co-founder, Wakefit.co

As brands try to find a sign of semblance post a period of uncertainty, it has become more important than ever to understand and evolve as per changing consumer expectations. From selling goods online to incorporating consumer feedback are some of the ways brands are trying to remain relevant. Chaitanya Ramalingegowda, co-founder and director, Wakefit talks about how brands and agencies can engage with their consumers–

On the playbook, brands and agencies need to adopt in the new normal

The Covid-19 pandemic has introduced the world to many versions of the ‘new normal’. The habits that we have picked up during these times are likely to stay much longer, even after the current crisis is resolved. As we navigate these times and capitalize on the thriving online shopping landscape, here are some observations that can help brands succeed in the ‘new normal’:

  • Always try and add value to the lives …