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Social Media Marketing

Awards: Cannes Lions announces award winners on day two Social & Influencer Lions, Media Lions, PR Lions, Direct Lions, Creative Strategy Lions and Creative Data Lions [Video]

CANNES, FRANCE – Cannes Lions has announced the winners in the second Awards Show of the week, during Cannes Lions Live, running from 21-25 June 2021. Winners in the Social & Influencer Lions, Media Lions, PR Lions, Direct Lions, CreativeStrategy Lions and Creative Data Lions all within the Reach Track, in partnership with NBCUniversal, were celebrated.

In the Creative Data Lions, which honour the interplay of ideas and information, 12 Lions were awarded from 364 entries: 2 Gold, 4 Silver and 5 Bronze and a Grand Prix was presented to ‘Saylists’, by Rothco, part of Accenture Interactive, Dublin, for Warner Music Group. This ground-breaking initiative used music and technology to augment the speech therapy experience for young people.

The Creative Strategy Lions, which honour work that demonstrates how strategic planning can redefine a brand, reinvent its business, and influence consumers, or wider culture, received 677 entries and …

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Social Media Marketing

Are you spending too much time analyzing your Facebook ads? Wondering how often you should check in on your Facebook ads performance? In this video, Facebook ads expert Tara Zirker shares a time-saving process for successfully managing your campaigns in just one day a month. Youll discover a simple monthly maintenance protocol to help you review four valuable Facebook ads KPIs in less time. Learn how to quickly analyze your ads to see if performance is trending up or down and get tips for improving those metrics if you arent seeing the results you want. Plus, find out how to set up automated rules to turn off ads that are too expensive, to scale ads that are doing well, and to schedule your ads for specific days or hourscompletely hands-free. Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub Visit Taras Website for More Facebook Marketing Tips -- https://sunbeamcommunications.com/ Subscribe to The Social Media Marketing Podcast -- https://www.socialmediaexaminer.com/shows/ Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx 00:00 Intro 00:28 Monthly Maintenance Protocol 03:37 Are My Facebook Ads Performing Well? 04:28 Automated Rules for Facebook Ads 05:25 Creating a Cost-Control Rule 06:30 Creating an Ad Scaling Rule 09:32 How to Turn off Facebook Ad Rules 10:05 More Time-Saving Tips: Batching #SocialMediaMarketing #FacebookMarketing #FacebookAds