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Awards: Cannes Lions announces award winners for Brand Experience and Activation Lions, Creative Business Transformation Lions, Creative Effectiveness Lions, Creative eCommerce Lions, Mobile Lions, Innovation Lions and Radio & Audio Lions [Video]

CANNES FRANCE – Cannes Lions has announced the award winners in the penultimate day of Cannes Lions Live, running from 21-25 June 2021. The Brand Experience and Activation Lions, Creative Business Transformation Lions, Creative eCommerce Lions, Creative Effectiveness Lions, Mobile Lions, Innovation Lions, and Radio & Audio Lions winners were all announced in the Awards Show, streamed from Cannes, France.

Experience Track, in partnership with Amazon

In the Brand Experience and Activation Lions, honouring creative, comprehensive brand building through experience design, activation, immersive, retail and 360° customer engagement, 75 Lions were awarded by the jury from 2,352 entries received: 11 Gold, 19 Silver and 43 Bronze. The jury awarded two Grands Prix: ‘True Name’ for Mastercard, McCann New York, USA, the campaign that empowered transgender and nonbinary cardholders to use their True Name®. Jury President, Vicki Maguire, Chief Creative Officer, Havas, UK, described it as a piece of work that “touches you, that hits something, that you feel before you …

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