With the constantly evolving market trends, social media marketing managers constantly struggle to optimize their social content. If you have been battling
HelloFCB+ is using digital and social media to communicate SABC3s festive season proposition to millennial fans of the channels programming.
Experiential marketing shouldnt be reduced to a fad or merely a tool – its a strategic discipline and a powerful way to build emotional connections.
Insights about content marketing on social media, including what type of content is best for social media, and facts about different social channels.
From Tesco to Starbucks to Leon, the Marketing Week team chooses the second set of eight campaigns that make up our best marketing of 2020.
If you have that burning entrepreneurial desire to start a business that you can call your own, it can be a little overwhelming where to start. Here are 6
New Christmas campaign, The Gift, shows that even Santa is in awe of the amazing NHS staff and volunteers working tirelessly to keep us safe. Created by Iris in partnership with major brands such as Starbucks, Marmite, Kindred and Batiste, the work aims to help raise more vital funds for the NHS Charities Together Covid Appeal.
In this blog I’m going to share my secrets into how government and public sector agencies can buck social media trends.
I have always believed that everyone is influential about something and that sentiment is certainly true within B2B companies. In the B2B marketing world,
As part of App Marketers Unplugged, Leandro Zeballos (Product Operations Manager at Jampp) interviewed Fybers Offer Yehudai, MoPubs Amy Auranicky, and Smaatos Umair Malik. This group of app marketing experts shared their insights on the hottest ad formats, the adoption of Supply Path Optimization and in-app bidding, and best practices for iOS 14. Here are the main takeaways from this session: Hot Ad Formats While building the right ad ultimately comes down to creating a highly engaging experience, there are some ad formats that have been gaining traction in 2020, including: Videos Short-form videos: shorter videos (6-15 seconds long) are dynamic enough to catch users attention while maintaining a non-disruptive user experience and increasing engagement. Rewarded video: everybody loves freebiesand when a
Zack Meszaros serves as a Marketing Privacy Engineer atOneTrust PreferenceChoiceTM the #1 most widely used privacy, security and trust technology platform. In his role, Meszaros advises emerging and enterprise companies on best practices to drive holistic and engaging user experiences that build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL, and GDPR.Prior toOneTrustPreferenceChoice, he developed guest recovery and experience measurement programs for many of the worlds top franchise businesses.Meszaros is a Certified Information Privacy Professional (CIPP/E and CIPM) and earned a B.S. in Management Information Systems from San Diego State University.