Categories
Social Media Marketing

Brands help Santa give back to those in the NHS who have given everything Marketing Communication News [Video]

New Christmas campaign, The Gift, shows that even Santa is in awe of the amazing NHS staff and volunteers working tirelessly to keep us safe. Created by Iris in partnership with major brands such as Starbucks, Marmite, Kindred and Batiste, the work aims to help raise more vital funds for the NHS Charities Together Covid Appeal.

Categories
Social Media Marketing

The Biggest Trends in Programmatic Supply in 2020 [Video]

As part of App Marketers Unplugged, Leandro Zeballos (Product Operations Manager at Jampp) interviewed Fybers Offer Yehudai, MoPubs Amy Auranicky, and Smaatos Umair Malik. This group of app marketing experts shared their insights on the hottest ad formats, the adoption of Supply Path Optimization and in-app bidding, and best practices for iOS 14. Here are the main takeaways from this session: Hot Ad Formats While building the right ad ultimately comes down to creating a highly engaging experience, there are some ad formats that have been gaining traction in 2020, including: Videos Short-form videos: shorter videos (6-15 seconds long) are dynamic enough to catch users attention while maintaining a non-disruptive user experience and increasing engagement. Rewarded video: everybody loves freebiesand when a

Categories
Social Media Marketing

Zack Meszaros, Marketing Privacy Engineer, OneTrust PreferenceChoiceTM [Video]

Zack Meszaros serves as a Marketing Privacy Engineer atOneTrust PreferenceChoiceTM the #1 most widely used privacy, security and trust technology platform. In his role, Meszaros advises emerging and enterprise companies on best practices to drive holistic and engaging user experiences that build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL, and GDPR.Prior toOneTrustPreferenceChoice, he developed guest recovery and experience measurement programs for many of the worlds top franchise businesses.Meszaros is a Certified Information Privacy Professional (CIPP/E and CIPM) and earned a B.S. in Management Information Systems from San Diego State University.