Categories
Small Business Marketing

How to Sell Value vs Price (Sales Training 2021) [Video]

Let’s talk about how to sell value versus price. Want to learn how to get clients that pay 10X more? Hop on in at https://email10k.com/ When I first started as an entrepreneur, my first ever client was a restaurant where I went in and I pitched them many rewriting services and I charged $50 for it. I was so hyped that when I closed them, that I put the check on the wall here, not on this wall, but my townhouse back in Florida years ago. I put it right there and never even cashed it. And that was closing a deal based purely on price. Now, fast forward to seven, eight years later, however long it was, and we’ve got a seven-figure marketing agency where our pricing is so much higher. So instead of charging $50 for something, now we’re charging $50,000 or $60,000 or even $120,000 a year for marketing services. So what’s the difference? Why did one business owner give me $50 and another business owner give us $50,000? They’re both marketing tasks. One was copywriting. The other was lead generation. And they’re both business owners. So why did one give me $50 and one give me $50,000? The answer was one, it was a different type of business, but two, I spoke in value. The value that I could offer and I didn’t compete on price. I’ll give you a good example here. Why do people go to Walmart versus Target? You’re not going to Walmart because they have the highest quality goods. However, their goods are getting higher and higher by the day, Walmart 2020 calls expiring in January. I’ll pitch that to you right now. Walmart has the lowest price. The only reason you’d go to Walmart is that you want cheap goods. You go to Target because you want to pay a little more for a little more value. There are two ways that you can really compete in business. This is what I was taught in business school is there’s the value one. So you’re like the best, the highest quality, and then the price doesn’t really matter. Or you’re the price one, the lowest quality, and pricing is all that matters. So you go in and pitch a website for $200. That’s pricing. You’re like, "You’re never going to find a lower-priced website than what I’m going to offer." Or you pitch based on value. "Yes, this website’s $50,000, and we’ve shown time and time again with our clients that our websites generate more leads. So what we’re estimating here is this new website is going to make you $2 million. So $50,000 to make $2 million. Does that sound good?" That’s value versus pricing. That’s the difference between a $200 website and a $50,000 website. It’s just the framing in the way that you speak. So how do you implement value versus price? How do you start selling on more value than on price? Let’s talk about it. — /// R E S O U R C E S START OR GROW YOUR BUSINESS: https://www.email10k.com Have us grow your business: http://experiment27.org FREE DOWNLOADS: https://linktr.ee/email10K __ #ValuevsPrice #SalesTraining #Email10k #Alexberman #Entrepreneurship /// MORE FROM ALEX Subscribe for more content like this: https://www.youtube.com/user/alxberma…

Categories
Online Marketing

How to Find All the Keywords That Your Competitors Rank For (But That You Don’t) [Video]

Do you have competitors that get more search traffic than you? Do you want to beat them? Well, it all starts with keywords. Hi, everyone. I’m Neil Patel. And today, I’m going to show you how to find all the keywords that your competitors rank for that you don’t. RESOURCES & LINKS: ____________________________________________ Ubersuggest: https://neilpatel.com/ubersuggest/ ____________________________________________ If you want to go to Ubersuggest just go to Ubersuggests.com and you can type in any URL or keyword. Now I’m already in the app, I’ve already logged in. So I’m going to type in a keyword or more. So a URL like Neilpatel.com. This is my website. You can type in your website. And if you don’t have tons of data, like tons of traffic, you can always type in one of your competitors domains as well. And then I want you to go on the left hand navigation and click on Competing Domains. This shows you all the similar sites that you’re competing with. And some of these sites, it’s based on overlapping keywords. So the more common keywords you have, the more likely you are to be a competing website. So what I want you to do is literally go through this list of all the ones that are very end up competitors, and look for the Keyword Gaps. So the keywords gap is all the keywords your competitor ranks for that you don’t. I’m going to keep clicking Next until I find some keywords that I believe would be valuable to my audience. Remember, not all your competitors will have keywords that are identical to what you want to be going after. So you need to really look through them and pick the ones that are super relevant. Next, Next, Next. And then just pick the keywords that are great for you and delete the ones that aren’t related to your business that you don’t want to be going after. So I would pick the ones that are the best. Like NLP Chatbots, that could be interesting because a lot of people that would be interested in that probably have sales teams, and they’re tryna figure out how to persuade people to convert into customers. When you click Export, it just downloads all the keywords, may take a little bit if they have tons and tons of keywords. And then you want to just go through and do this for all the competition. And I would just go through this and ideally look for the keywords with high volume and high CPC because that means lucrative keywords that can generate revenue. Diploma, digital marketing online, or if someone wants a online digital diploma, that’s a lucrative keyword when it looks at $24.74 CPM, volume isn’t that great. But you can start going after keywords that have a lot of volume, and high CPC, you just have to go through them. Now I know this process looks like it’s time consuming but here’s the thing, if you know your competition is already doing well and beating you, it’s from the keywords that have high volume and high CPC assuming they’re related to their business and related to yours. And those are the ones I want you to make a list of and go after. And then go and create content around those topics. All the ones that are very similar, group them together, if some of these keywords match other pages on your site, but you just don’t discuss that part, expand upon those articles and include those keywords as well. And if you do this, and you do this with one article a week, literally just one article a week based on new keywords that you’re finding, after a year, I know that sounds like a long time, but it really isn’t, you’ll notice that your traffic will start growing by leaps and bounds. All those little increments of 5, 10 percent growth, month over month really start adding up after a year. So that’s a strategy I want you to implement. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ On Instagram: https://instagram.com/neilpatel/ https://youtu.be/vF1URMDVO7A #SEO #NeilPatel #keywords

Categories
Affiliate Marketing

Rapid Fire Q&A with Pat Flynn (Ask Me Anything!) – The Income Stream [Video]

Hey Team Flynn! It’s time for another Q&A! Come join me live this morning so that I can help you and as many other people as possible with a rapid-style Q&A session. Start time: 9:00am PT (12:00pm ET). Also, become a member if you haven’t already and support the channel and the charities and organizations we support each month! Become a member here: http://www.patflynn.com/member Also, just a few days left to get the exclusive December 2020 only Team Flynn merch, designed from one of our very own, HeyArcher! Check it out here: http://www.patflynn.com/merch — What’s up Quaranteam! I’m here for you every day at 8am PT (11am ET) to answer your questions and provide something regular each day we can look forward to. It’s especially important during these times when normal has kind of been thrown out the window. For more support from my team during this time, try: http://www.smartpassiveincome.com/toolkit For a list of equipment that I use for these live streams, check out: https://patflynn.com/live-streaming-equipment-setup/ Welcome back to all of the regulars, and if you’re new, it’s nice to meet you! As a reminder, all SuperChats will be donated at the end of the month, thank you for your support! -=-=-=-=- Listen to podcasts? Here are a couple of podcasts that I personally host (with over 65 million combined downloads) that will help you on your online business journey: The Smart Passive Income Podcast: https://www.smartpassiveincome.com/shows/spi/ AskPat (these are real life business coaching calls): https://www.smartpassiveincome.com/shows/askpat/ Also, have you thought about starting your own podcast? Check out my famous podcasting tutorial here on YouTube, the #1 podcasting tutorial on the platform: https://www.youtube.com/playlist?list=PLzJ1r4EGn-eksdBA9rzmviJlzpaOF3TBp Also, follow me at these places below and say hi! Personal site: http://www.patflynn.com Instagram: http://www.instagram.com/patflynn Twitter: http://www.twitter.com/patflynn Use the hashtag #TheIncomeStream to keep the conversation going on social! Also, join the Quaranteam on an Income Stream Specific Slack channel here: quaranteamsuperfans.slack.com Cheers, and as always, #teamflynnforthewin