Google Ads is a hugely powerful tool for any business when trying to reach potential customers; however targeting and reaching the right audience isn’t always as straightforward as it may appear. In this edition of T-Time with Tillison, Mark is looking at Custom Affinity Audiences vs Custom Intent Audiences, when you should and shouldn’t use either and also how they compare to In-Market Audiences.
In this T-Time Show:
- Custom Affinity Audience Definition
- Custom Intent Audience Definition
- In-Market Audience Definition
- Custom Affinity Audiences vs Custom Intent Audiences vs In Market Audience
So what are the differences?
(0:48) Mark begins by defining Custom Affinity Audiences as more like a TV-style audience. They are much broader than Custom Intent Audiences. Custom Affinity will target a larger and wider audience group where as Custom Intent is much more specific.
With both Custom Affinity and Custom Intent you are asking Google to target people through using a list of keywords or URL’s you yourself have chosen.