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Audacious, collaborative and impactful: Vogue India and GQ India to launch Behind The Mask

Cheap and easy Video Content Marketing

“One OTT platform, one e-commerce platform, one television channel, two publishing platforms, five designers, 20 masks, seven kaarigar funds, 100-plus influencers…” Alex Kuruvilla, managing director of Condé Nast India, proudly rattles off the stats for Condé Nast India’s most ambitious project yet—Behind The Mask. The video series that takes viewers into the private lives of five of India’s biggest talents in fashion has a multi-pronged approach to content creation. Remotely-directed and home-shot, the series will air on Myntra, TLC, TLC HD and Discovery+ before resting on Vogue.in and Gqindia.com

In the current times where realities have been altered, and no project born out of self-motivation is too Herculean to see till the end, Behind The Mask narrates stories of creators designing masks, each celebrating a craft of India. Inspired by the works of the designers, Chandni Mehta, art director, Architectural Digest India, designed versions of masks that were brought to scale …

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