Digital Marketing

AT&T calls T-Mobiles first responder and education pledges marketing stunts [Video]

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At&T responds to T-Mobile’s Un-carrier event Thursday.

Angela Lang/CNET

T-Mobile took some shots at AT&T and Verizon on Thursday during its “new T-Mobile Un-carrier” event and now AT&T is firing back. In a statement provided to CNET, an AT&T spokesperson called out T-Mobile’s newest pledges for first responders and education as a “marketing stunt.”

“We have a deep and genuine commitment to connecting first responders and using technology to enrich education, not marketing stunts contingent on getting something approved,” the AT&T spokesperson said. “If they believe it’s critical to offer free access to these communities they would do it today, no conditions or questions asked.”

On Thursday T-Mobile announced a host of new initiatives — including free service for 10 years for first responders, a new $15-per-month 5G plan and free home internet for 10 million households for five years — in a bid to try and get its pending $26.5 billion merger with Sprint across the finish line.

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