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Social Media Marketing

Assessing the 2021 landscape: Commerce aligned with social set to rocket as brands truly digitise [Video]

If 2020 has taught us anything, it’s that massive disruptions can happen overnight across industries, with customer communication responsibilities from marketing to care often falling to the social media marketing team. The trends we at Socialbakers have seen take shape this year — from increased usage of social messaging to recruiting niche influencers to help expand social reach — are likely to grow in the coming year as more and more customer interactions happen online.

Here are Socialbakers’ top five social media marketing predictions for 2021:

Social platforms will play a bigger role in CX programs

The pandemic has had a huge impact on the way consumers engage with brands. One area where this is most obvious is the rise in conversational messaging happening across social and chat applications. Customer conversations are moving away from traditional call centres and emails as brands shift to meet the customer on their preferred channels. …

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Social Media Marketing

Want to create TikTok videos for your business? Looking for an easy-to-follow tutorial? TikTok expert Keenya Kelly shares how to easily make TikTok videos that grow a following. You’ll learn Keenya’s process for recording, publishing, and optimizing TikTok videos from start to finish.Find out how to choose the right hashtags, how to set a cover thumbnail and a text cover overlay, and more. Finally, you’ll discover a hack to republish successful videos from your profile.🔔 Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub🚀 Visit Keenya’s Channel for More TikTok Tips-- https://www.youtube.com/user/KeenyaKelly81 🔗 Find Resources and Tools Mentioned In this Episode-- TikTok Strategy: A Content Road Map for Businesses: https://www.youtube.com/watch?v=3kTPlUZIxv4 🎧 Subscribe to The Social Media Marketing Podcast-- https://www.socialmediaexaminer.com/shows/💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx00:00 Intro00:34 Recording Process01:20 Writing a Captivating Caption01:45 TikTok Hashtag Strategy02:46 Creating a Cover Image03:14 Publishing TikTok Drafts03:43 When Should You Publish TikTok Videos?04:20 TikTok Hack for Slow Days#SocialMediaMarketing #TikTokMarketing #TikTok