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Digital Marketing

Asking more of your phone with Google [Video]

Cheap and easy Video Content Marketing

Google header

The Challenge

Google’s brief to us was simple: “Ask more of your phone.” How could we get our audience to think about the Google Pixel 2 in a different way?

The insight

Google wanted to build on the success of the Pixel – their debut into the premium smartphone market – by positioning the Pixel 2 as a smart choice that would appeal to an audience interested in challenging the status quo and asking questions. Together we agreed that the world of fashion was perfect because it’s at the heart of modern culture: full of people asking questions around gender, body image and beauty. We wanted to lean into that conversation, explore how changing attitudes have disrupted the industry and the wider world around fashion, and find a way to use the Pixel 2 to tell that story.

Our idea

Ten people. Ten days. One phone.

Ten people, we thought. Let’s let them loose for 24 …

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Categories
Digital Marketing

Your social media engagement is dying? Take a look at this! [Video]

I’ve been following on various digital marketing brands for some time and noticed that their social media engagement doesn’t often look as good as it could. Quite often, it depends on the type and quality of content that they promote, but that’s not the only issue here. Today, when people’s expectations as consumers are through the roof, running a successful social media channel for […]

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Digital Marketing

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