The pandemic has seen consumers in Australia and around the world embrace online shopping like never before.
In turn, this has forced businesses of all sizes, from supermarket giants to high street boutiques, to improve their eCommerce services.
With online shopping volumes predicted to remain high in the post-pandemic world customers are re-examining their values “and what they expect from the companies they do business with” according to a new report from customer service software firm Zendesk.
More than half (55 per cent) of Australian customers surveyed by Zendesk said they would spend more for better online shopping experiences, according to the firm’s 2021 customer experience trends report released on Friday.
Nearly two in five vowed to switch to a competitor after just one poor experience, with the figure rising to four in five after multiple bad experiences.
Online customer support requests surged as the pandemic wreaked havoc around the world, with the average weekly number of requests up 20 per cent …