We already know we can teach machines to see. Sensors enable autonomous cars to take in visual information and make decisions about what to do next when they’re on the road. But did you know machines can smell, too?
Aryballe, a startup that uses artificial intelligence and digital olfaction technology to mimic the human sense of smell, helps their business customers turn odor data into actionable information.
You’d be surprised how many practical use cases there are for technology like this. I interviewed Sam Guillaume, CEO of Aryballe, and asked him how digital olfaction works, how it’s currently being used on the market, and what his predictions are for the future of fragrance tech.
How the Nose Knows
Our human noses work by processing odor molecules released by organic and inorganic objects. When energy in objects increases (through pressure, agitation, or temperature changes), odors evaporate, making it possible for us to inhale and absorb …