A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive.
The Stalking: A prospect’s perspective
Opening scene: A woman is encouraged to fill out a form to access gated content. She makes a fatal mistake and types in her information.
The rest of this 86-second video – The Stalking – shows the woman being terrorized by targeted ads, texts, unsubscribe nightmares, and even direct mail.
Frankly, words can’t do it justice:
Finally, she reads a postcard from the business. On one side, it reads: “I know what you downloaded last week.” As she flips it over, the message she’s heard and seen over and over appears: “Do you want a free demo?”
WHY IT’S HOT:Hope Morley of Umault, the agency behind the video, explains why the agency created …