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Ecommerce

Are You Overwhelming Your Customers with Options? [Video]

As a dropshipper, you know how hard it can be to make a decision when given a lot of choices.

Before you started a store you had to pick a niche – something that can feel agonizing due to the sheer number of options. Then you had to choose specific products. And then you had to decide how you’d market those products. And then you – well, you know where this is going.

With so many possibilities available, it’s easy to convince yourself that whatever decision you make, it’s going to be the wrong one.

These feelings aren’t just limited to dropshippers. They come about because of a phenomenon called choice overload.

In this post, we’ll explore the concept of choice overload and the circumstances that create it. I’ll also give you a list of six things to consider to prevent your store from becoming overwhelming – including recommendations from …

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Ecommerce

American entrepreneur Rachel Tipograph is the co-founder of MikMak, one of the fastest-growing woman-led startups of 2020-21.