Are businesses doing their digital marketing effectively? [Video]

PORTLAND, Maine — Rich Brooks of Flyte New Media in Portland has helped companies with digital marketing for more than twenty years. He knows the industry and has navigated through its ever-shifting currents. He joined us on 207 to talk about some of the latest challenges and innovations. Here are the talking points he provided.

So, when we talk about digital marketing, what exactly are we talking about?

Very simply, all the marketing or advertising a company–or a non-profit–does online. That could include a website, search engine optimization, social media, email marketing, online advertising, and so on.

And from what I understand, there’s been a lot of changes to your industry lately. What’s impacting the way companies are trying to reach their customers these days?

Well, what’s had the biggest impact on digital marketing has to be AI, something we’ve talked about on this segment several times …