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Apple’s Privacy Update Impact to Facebook Ads Round Table [Video]

I recently participated in a round table discussion about Smart Bidding and the upcoming changes with FB and Apple’s iOS14 privacy policies. The podcast was hosted by Dean Hua of Sachi Studio. Other guests included Tom Beckerle of jWeb Media and Amy Hebdon of Paid Search Magic.

Below you’ll find Part II of the session where we discussed Apple’s privacy update and impact to FB Ads. In addition, we each make our big PPC predictions for 2021.

Here’s a direct link to Part I, where we discussed Smart Bidding.

Full Transcript

Dean Hua:

Hey guys, welcome back. So this is part two of my PPC marketing round table discussion regarding Smart bidding strategies, whereas part one was focused on Smart bidding strategies. Part two is more of a casual talk surrounding the Facebook and Apple iOS 14 changes what we’re seeing there and how to repair them. Also, each one of us, make our own big boat predictions …

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