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Digital Marketing

Apple, Google Could Still Win From App Store Loss [Video]

Apple Inc. and Google have ways to mitigate last week’s damaging legal ruling regarding their app store businesses. Ironically, their ability to do so could also prove their critics’ point.

Last week’s ruling, in a federal case brought by Epic Games, found that Apple’s policy of preventing alternative payment systems within apps on its devices qualified as “anticompetitive conduct” under California law. The presiding judge ordered Apple to halt the practice, which could in theory eat significantly into the revenue generated by its App Store from the commissions paid on in-app purchases. Google wasn’t involved in the lawsuit, but investors figured the same fate would eventually befall the company’s Google Play store. Apple shares slid 3% while Google-parent Alphabet Inc. fell nearly 2% on Friday following the ruling.

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Digital Marketing

Discover new take on ginseng with Beauty Touch Hawaii [Video]

Its Korean Culture Week on HI Now! Join Rachel Pacarro as she heads down to Don Quijote in Waipahu to learn more about Korean health products from Beauty Touch!Sponsored by Beauty TouchYasam is a unique ginseng mixture full of health benefits manufactured in Korea. Yasam derives from the word insam (ginseng) and ya (natural).Most people shy away from ginseng because of its earthy flavor, but Yasam is mixed and blended with palmyra palm jaggery which gives it a sweeter taste. Jaggery is a sugary syrup thats extracted from palmyra palm trees and has many health benefits as well. David Lim, Marketing Director at Beauty Touch, recommends mixing Yasam with club soda, milk, or yogurt to create a delicious, healthy snack to get your morning started.Ginseng is normally expensive in Korea but can be purchased at an affordable price here on the islands. Head down Beauty Touch in the Honolulu or Waipahu Don Quijote to try it out for yourself!For more information: Facebook and Instagram: @beautytouchhawaii

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Digital Marketing

242: Real Time Streaming w/ Jed Corenthal, CMO at Phenix 09/23 by Columbia Sports Management [Video]

Joe & Tom are joined by Phenix's Chief Marketing Officer Jed Corenthal to discuss real-time sports streaming. Phenix is a real-time streaming technology platform that can deliver synchronous streams with sub-half-second latency while maintaining broadcast quality and scale. Its proprietary platform is essential for delivering content in real-time to better engage audiences and deliver interactive experiences that drive revenue for sportsbooks, sports, and Esports properties as well as broadcast companies. Enjoy this enthusiastic, engaging episode of The CUSP Show. || @jedcorenthal || The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo '21 (@TDeBernardo33), and Ben Walsh '21, with Cameron Morris '21 (@CameronM0rr1s) managing social media efforts.