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Video Content Marketing

Ann Handley Demonstrates How To Compel with Storytelling at Make it Big 2021 [Video]

Content marketing has come a long way since its origin in 1895 with John Deere’s The Furrow — but many fundamentals still reign true. At BigCommerce’s 2021 Make it Big Conference, BigCommerce Director of Content Marketing Melissa Dixon sat down with digital marketing pioneer and MarketingProfs Chief Content Officer Ann Handley to discuss the key components of creating content to captivate — and convert.

Ann’s Key Takeaways

In this Make it Big 2021 session, Ann demonstrated firsthand how to compel audiences with the art of storytelling. Beyond the storylines, Ann also provided brands with actionable advice for building a community and creating content that converts.

Here are a few key takeaways from Ann Handley’s Make it Big session:

Melissa Dixon: How have you seen content marketing evolve and change over the years? How would you describe the content landscape today?

Ann Handley: “Content is very much rooted in marketing way back when, right? It was always part of marketing. But what changed …

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Video Content Marketing

How to Choose a Video Marketing System for your Business [Video]

Day 5 - Choosing your Video Marketing System is about striking a balance between reaching and engaging new customers and engaging with your existing leads and customers using the good stuff in a system where you have more control (and not some third party beginning with Y or F)

Disclosure: Some of the links above are affiliate links. If you use them to make a purchase through one of our partners we may receive a small commission, at no cost to you. Read our full affiliate, advertising and privacy policy here.

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Video Content Marketing

Benefits of Video Marketing [Video]

MASTERPiX Design is a Vancouver-based design and marketing company that delivers world-class solutions to clients, helping them articulate their business imperatives so they can move forward confidently.We produce mixed-media content that is impactful, improves customer loyalty, and supports your brand strategy. We have the expertise to help you digitally present bite-sized nuggets that describe your business and values.