Former Bachelorette Angie Kent and her Gogglebox partner Yvie Jones star in Ebay’s latest ad, which sees Kent video chat Jones for advice on which clothing items to buy from the platform.
CHE Proximity, which was appointed to Ebay’s creative roster a year ago, and 72 And Sunny were not involved with the campaign, which premiered during Wednesday night’s launch of Bachelor in Paradise. Rather, Ten approached Ebay with the idea, and worked directly with the brand on the creative.
Mediacom, which was awarded the brand’s global media account a year ago, said the ad acts as the first instalment of a bigger series that will run for the rest of the year and into 2021.
“We recommended a series of fun, cheeky and engaging TVCs fronted by Australia’s latest Bachelorette and favourite ex-Goggleboxers: Angie & Yvie to complement our existing TV campaign,” said client director Lynsey Mogridge.
“Now live, this …