In April 2015, I coordinated an April Fools’ Day marketing stunt that made The Advertiser‘s list of South Australia’s best pranks.
The reason I want to break it down here is because we did everything that I usually preach in this humble, weekly article. We:
- Started with a simple idea bound to interest our target market
- Used simple tools
- Sacrificed perfection for speed and action
- Used our social networks to spread the ‘fun’
- Reviewed our outcomes
It starts with wrapping a simple idea in a plan
During a meeting discussing plans for promoting Woodville Road and the various businesses and organisations that abound within that precinct, I wondered out loud whether the slower peak hour traffic would let Cotto Espresso take orders near the train crossing and have them ready out the front of the cafe.
Frank Cecere from Cotto supported the idea and when we realised April 1 was close by, we decided to plan a …