WDA Automotive were recently approached by the Marketing Editor of LinkedIn to ask our opinion on a hot topic. What did we think the best automotive advert of all time is – and what makes it so memorable?
The question posed duly prompted a lively debate within the office! There have been so many automotive adverts over the decades that stand out for us – from the days of print advertising to here and now in the digital age. A few which made the shortlist included two from Audi and Porsche, and not forgetting VW’s iconic ‘Think Small’ campaign. We also considered the BMW ‘Hollywood’ series, our favourite being Guy Ritchie’s ‘Star’ film featuring Madonna being thrown around in an E39 M5 – read more and watch the advert here.
The Seven Million Pound Ad
Our focus though is on one of our all-time favourite and astonishing TV adverts for Honda “Cog”. This advert was launched in 2003 on British Television to …