The campaign will run on TV, digital, social and radio and is spearheaded by a film entitled “Tender yet Tough’ that breaks in Saturday night’s episode of The Voice.
The new direction shines a fresh light on Macmillan’s role as a crucial player in the battle to secure and deliver the best care and support for people living with cancer.
As many as 50,000 people in the United Kingdom are missing a cancer diagnosis, because of the disruption caused by Covid-19, according to Macmillan, a number which could double by this time next year if cancer referrals and screening do not catch up. This would leave 100,000 people at risk of being diagnosed late and having a lower chance of survival. The “Forgotten C” means Macmillan’s services are more vital than ever. Every aspect of the campaign will include a call for donations as these represent 98% of the …