How Much Should I Spend on Marketing?
What is your aviation marketing budget? That’s a question many of our clients (and prospects) hesitate to answer- some because they don’t want to tell a potential vendor, which is understandable, and some, because they honesty don’t HAVE a marketing budget. Which is understandable. But also frightening.
It’s unlikely that a business will acquire enough customers to stay healthy by “accident,” and a lack of a budget indicates a lack of a plan.
A lack of a plan indicates that they’re indulging in something expensive and wasteful that we call “random acts of marketing.”
So, John and I tackle the first of our series of frightening subjects (most involving math) as we approach Halloween . . .
Transcript – Your Aviation Marketing Budget – How Much Should You Spend on Marketing?
Paula Williams: Welcome to Aviation Marketing Hangar Flying Episode number 51. It is hard to believe that we [LAUGH] have had …