Amazon’s smiling worker ads are right out of Big Tech’s new playbook [Video]

If you learned everything you know about what it’s like to work in Amazon warehouses from the company’s new three-part series of advertisements, you’d think they rival Disneyland as “The Happiest Place on Earth.”

The campaign, developed by Peter Berg’s production company Film 45, introduces us to mothers and daughters, husbands and wives, friends, military vets, and others, all getting the work done at Amazon that gets that book, pair of shoes, or toilet paper to your front door, pronto.

“What it takes to work at Amazon: Number one is safety, and a sense of family, says Jenna. “We feel like a family together.”

“There’s a lot of camaraderie here at Amazon,” says Harrison. “It’s very similar to when I was in the military, especially with the amount of veterans that are here.”

“With COVID, my husband lost his job,” says Melanie. “Second week of August I started working here. My husband applied and he started working here, and …

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