Amazon is selling access to the underlying technology stack of Alexa to let companies — starting with Fiat Chrysler Automobiles — build their own intelligent assistants with unique voices, skills and wake words.
The new Alexa Custom Assistant product, which was announced Friday, can coexist and cooperate with the Alexa assistant. Theoretically, this means an automaker could choose to use the custom assistant to interact with drivers on specific products and services tied to the vehicle as well as integrate the Alexa voice assistant for other needs. For instance, if a driver asks Alexa to roll down a car window, the request will be routed to the brand’s assistant, Amazon explained. If a customer asks the brand’s assistant to play an audio book, the request will be routed to Alexa.
Yes, that means your next car could have two Alexas.
Here’s a video showing how it works.
Fiat Chrysler Automobiles will be the first Alexa Custom Assistant …