Amazon’s great new and creepy Echo Show 10 will turn to face you when you speak [Video]

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At today’s hardware event Amazon announced the new Amazon Echo Show 10.

Its stand-out feature is to swivel to face you when you speak, finding you via its 13-megapixel camera and echo-location. It will also use the feature to keep you in frame during video calls. It does not however have facial recognition.

According to Miriam Daniel, Amazon’s vice president of Alexa and Echo devices, smart displays are often used in the kitchen and by following your movement around the kitchen when cooking, you will not have to keep going back to the display to see what’s on it.

Besides the swivelling screen, the Amazon Echo Show 10 also has a number of other improvements.

The 10-inch screen has an HD resolution, the screen can be manually tilted, two side-firing tweets plus a woofer, automatic room tuning like on the Echo Studio and Amazon’s new AZ1 chip.

The AZ1 chip …

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Amazon is holding its annual Prime Day on Oct. 13 and 14 this year, after the pandemic forced it to postpone the sales event from July. Amazon is positioning Prime Day as a way to get people to kick-start their holiday shopping.