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Amazon’s ‘Big Style Sale’ Aims to Boost Retailers Impacted by COVID-19 [Video]

(Photo by Kevork Djansezian/Getty Images)

Amazon Prime Day may be postponed this year, but Amazon is still planning to hold a summer sale this month for those retailers hit by the COVID-19 pandemic.

According to a memo sent to sellers, and viewed by CNBC, Amazon will host a "Fashion Summer Sale Event" starting June 22. Expected to run for seven to 10 days, the digital spree aims to "drive excitement and jump-start sales," the document said.

Less than three weeks ahead of the affair, details are still being finalized. Amazon is working on landing pages and has reportedly asked sellers to submit deals with a discount of at least 30 percent, CNBC said. It's unclear whether items will be reduced for all shoppers or only Prime members.

"The 'Big Style Sale' is slated to take place later this month and will include seasonally relevant deals from both established and smaller fashion brands," an Amazon spokesperson told PCMag in an emailed statement. "We are delighted to …

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