For an 800-pound gorilla, Amazon has been remarkably coy about its Australian plans. Its widely anticipated full public launch on November 24 turned out to be a false alarm.
The mysterious no-show is not without its funny side. This year has been the year of Waiting for Amazon and the suspense has left more than a few nerves jangled. Preparing for Amazon’s arrival has been a staple of retail industry conferences and provided a boon for consultants.
Perhaps the retail leviathan is playing mind games with Australian retailers, or just maybe the all-conquering Amazon has glitches just like its mere-mortal competitors.
With expectations that Amazon may not make its Australian debut until 2018, retailers are licking their chops at the prospect of having the lucrative Christmas market to themselves.
The Australian Retailers Association (ARA) and Roy Morgan Research anticipate that Australian shoppers will spend more than $50 billionover the Christmas trading period from November 15 to December 24 – …