The increasing number of consumers who rely on online shopping as a means for snagging their favorite deals will have an opportunity to do exactly that on Amazon's annual Prime Day sales event, which has been scheduled to take place October 13 thru 14, CNN reports.
The once a year sale, which generally takes place in mid-July, was postponed because of the novel coronavirus pandemic and now that it has a new Fall date, is expected to result in even more sales than usual, Amazon's leaders say.
"We think Prime Day this year will be the bigger than it has ever been," Jamil Ghani, vice president of Amazon Prime, is quoted as saying in a CNN report. "It certainly has been an unprecedented year and we have been preparing for what follows all year. We think Oct. 13 and 14 is the right time to kick off a successful and safe holiday …