E-commerce platform Amazon India has rolled out its seller driven campaign ‘Itna Aasan Hai’ highlighting how sellers are thriving on the Amazon ecosystem with ease. Conceptualised by Ogilvy, the campaign points out how the platform is making the enrolling process a lot simpler and hassle free, making it easier for anyone who wants to move their business online on Amazon.
“The intent of the campaign is to communicate to existing and prospective sellers who are not on the platform, how easy and simple it is to sell on Amazon. This message needs to be communicated to the sellers in a way that is simple and easily understandable making it that much more memorable,” the company said in an official communication.
According to Satish Upadhyay, head – marketing, Amazon India Marketplace, the 600,000 sellers on Amazon.in are benefiting from online selling while bringing hundreds of millions of unique products for our customers. “With this …