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Amazon sees strong demand for mid-range smartphones during the festive season [Video]

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Written byAnuj Bhatia | New Delhi |Updated: October 6, 2020 4:55:45 pm

Amazon Great Indian festival, great indian festival october 17, Great Indian festival sale dates, Amazon offers great indian festival sale, smartphone deals great indian festival sale 2020The Amazon Great Indian Festival will run from October 17 in India. Prime members can shop early deals and offers leading up to the shopping extravaganza.

Amazon, which is holding its annual Great Indian Festival starting October 17, expects consumers to gravitate towards smartphones costing between Rs 15,000 and Rs 25,000 this deal season.

“We did a survey among 60,000 respondents from tier-1 and tier-2 cities just to get a good insight on what the customer is looking for during the festive season. There is a very strong demand for mid-range phones between Rs 15,000 and Rs 25,000,” Manish Tiwary, vice-president, Amazon India, responded to a question raised by indianexpress.com during a Q&A session.

While shedding more light on the survey, Tiwary said brands like Samsung and Xiaomihave emerged as preferred phone brands with over 50 to 55 per cent of the …

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