An investigative report by the FT revealed that top reviewers in the UK were profiting by posting 5-star reviews on Amazon.
- Amazon UK removed around 20,000 suspicious review posts from its platform.
- As per FT's investigation, 9 out of 10 top ranked reviewers in the UK were engaged in suspicious behaviour.
- 5-star reviews were posted every 4 hours by Justin Fryer, number one ranked reviewer on Amazon.co.uk.
Amazon has taken down around 20,000 reviews from its platform after a report by FT revealed that the posts or reviews were of suspicious nature. The report found that Justin Fryer, the number one ranked reviewer on Amazon.co.uk, reviewed 15,000 pounds worth of products. These include smartphones, electric scooters, gym equipment, etc.
Fryer is found to have sent 5-star reviews every four hours on the platform for little-known Chinese products. As per the report, such brands send reviewers products for free in exchange …