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Amazon Pushes Back Prime Day Again To The Fall [Video]

Amazon’s Prime Day sale is reportedly being pushed back again as coronavirus cases spike in the U.S.

The massive sale will now be held in early October, according to Business Insider. Amazon is pushing back the sales event — which normally falls in July — due to concerns about the coronavirus interfering with the company’s supply chain, according to emails obtained by Business Insider.

“Every year, Prime Day is a huge hit with customers, who enjoy some of the best deals of the year,” the email to sellers reportedly states. “A definitive date will be announced as we get closer to the event.” Amazon reportedly told sellers to leave the week of October 5 open as a tentative date.

In a statement to Digital Trends, an Amazon spokesperson said: “We have not made any announcements regarding Prime Day.”

Prime Day was already pushed back twice this year amid the worsening coronavirus pandemic in …

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American entrepreneur Rachel Tipograph is the co-founder of MikMak, one of the fastest-growing woman-led startups of 2020-21.