Amazon's annual Prime Day sales event is Tuesday and Wednesday this week, but other retailers are rolling out competing deals.
The calendar may say October, but the holiday shopping season is kicking into full gear this week.
Amazon will be holding its annual Prime Day sales event on Tuesday and Wednesday. And Amazon won't be the only ones trying to lure in shoppers with a flood of sales this week. Several major retailers, including Target, Walmart, Best Buy will be putting on sales events to coincide with Prime Day.
Amazon started the Prime Day sales event in 2015 as its answer to Singles' Day, a shopping holiday in China popularized by Chinese ecommerce company Alibaba. Prime Day has become one of Amazon's biggest shopping days since it offers some of its deepest discounts of the year.
When does Amazon Prime Day begin?
This year's two-day Prime Day event kicks off at midnight Pacific Time (3 a.m. …