STATEN ISLAND, N.Y. — While Amazon has taken over online shopping, the company is now opening its first “4-star” brick-and-mortar store in New Jersey on Tuesday.
The store officially opened Tuesday at 11 a.m. inside the Willowbrook Mall in Wayne, N.J. — the same day Amazon is kicking off its annual 48-hour Prime Day online shopping event.
The store is replacing a closed Microsoft store on the mall’s first level in the Macy’s wing.
According to Amazon, 4-star is a store designed to help customers discover products they will love, carrying a highly curated selection of items from the top categories across Amazon.com, including devices, consumer electronics, toys, games, books, kitchen, home and more.
Every product in the store is either rated 4 stars or above, is a top seller, or is new and trending on Amazon’s website. The store is highly-curated and a direct reflection of customers — what they’re buying and what they’re loving, …