This week Amazon Music launched a brand new Latin music brand: Amazon Music LAT!N.
The platform was launched under the tagline of La Música Que Nos Conecta (The Music That Connects Us), meaning that the Latin community hails from many different cultures and countries but are interconnected by the heart of music and language. The Amazon announcement kicks off with artist programs and packages for a hefty amount of musicians at varying stages of their careers. Programs like ROMPE have emerged in support of developing artists worldwide, such as the US, Latin America and Spain. Selected for ROMPE is Columbian singer-songwriter and producer, Nobeat and the Latin pop duo, Las Villa. The service also launches with 100 new and revamped Latin music playlists, mini-documentaries, new video content including interviews, “merchandise from global superstars”, Amazon Original songs, podcasts, and many other initiatives.
“Latin Music is more global than ever before.”
Rocio Guerrero, Amazon’s Global Head of Latin Music
Co-launching with Marc Anthony is RAICES, a brand generated …