Amazon is officially in the TV set business.
After years of selling Fire TV devices that plug into third-party HDTVs and teaming with TV makers for Fire TV-based products, the ecommerce giant is rolling out the first-ever Amazon-built TVs: the Amazon Fire TV Omni Series ($410 and up), which provides hands-free Alexa voice navigation, and the value-priced 4-Series smart TV line ($370 and up). They’re set to ship in October.
In addition, Amazon is baking in new features to the overall Fire TV platform, including bringing TikTok content to the platform in the U.S. and Canada; letting users access Netflix’s shuffle-mode feature via Alexa; and being able to ask Alexa for movie or TV show recommendations. The company also is bowing the new Fire TV Stick 4K Max ($55), which it says is more powerful than the prior-generation model and is Amazon’s first streaming media player to launch with Energy Star certification and Wi-Fi 6 support.
The new Amazon-branded Fire TV sets offer customers more choice and will let …