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Amazon launches an AR app that works with new QR codes on its boxes TechCrunch [Video]

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Amazon has quietly launched a new augmented reality application that works with QR codes on the company’s shipping boxes to create “interactive, shareable” AR experiences. Called simply “Amazon Augmented Reality,” the retailer describes the app as a “fun way to reuse your Amazon boxes until you’re ready to drop them in the recycling bin.”

As shown in the App Store’s screenshots of the new app, different Amazon boxes will offer unique activities for the AR experience. For example, one screenshot shows someone drawing the face on a pre-printed white pumpkin to turn it into a jack-o-lantern. When they then scan the QR code, the pumpkin jumps out as an AR object. Another screenshot shows an AR pumpkin and bat wings over top an image of a dog. And one shows the Amazon box turning into a little blue AR car when the QR code is scanned.

In the accompanying App Store video, …

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