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Amazon Empire: The Rise and Reign of Jeff Bezos [Video]

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No single figure has mastered the art of consumerism quite like Jeff Bezos. The wealthiest man in the world, Bezos is the mastermind behind Amazon, the largest marketplace on the planet. The probing feature-length documentary Amazon Empire: The Rise and Reign of Jeff Bezos makes it clear that Bezos' ambitions are not likely to remain earthbound.

The film opens by recounting the beginnings of the Bezos empire. Not satisfied with his promising career on Wall Street, he struck out on his own by opening an online bookstore. Even in this early phase, Bezos was obsessed with crafting an ideal customer experience. He relied on reams of data to track their purchasing behaviors. Some viewed these methods as undeniably pro-consumer. Others viewed it as exploitative.

These criticisms have become even more urgent today. Amazon currently dominates the world of consumer goods. Users rely on them for their groceries. The company has spread its sphere of influence into the health care …

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