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Amazon Echo Auto launches in the UK and Ireland [Video]

The first Amazon Echo device designed for use in a car has finally been launched in the UK and Ireland, after being first revealed by the tech giant back in 2018. 

Amazon Echo Auto allows drivers to play music, check the news, make calls and check their schedule without taking hands off the wheel or eyes off the road.

The £49.99 device, which clips to car air vent mounts, is powered by Alexa, the company's digital assistant, just like the rest of the Echo smart speaker range. 

Drivers can use Alexa voice commands such as 'Alexa, start my road trip playlist' to enjoy their journey safely without being distracted by their phone. 

The three-inch-long black box gets internet connectivity by connecting to a user's smartphone and the Alexa app, and using its existing data plan. 

Thanks to eight built-in microphones, Echo Auto can hear its driver over music, air conditioning and road noise, according to Amazon. 

And to assuage fears …

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American entrepreneur Rachel Tipograph is the co-founder of MikMak, one of the fastest-growing woman-led startups of 2020-21.