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Amazon Australia launches alcohol delivery as it pushes monthly Prime membership subscription [Video]

Internet shopping giant Amazon has launched an alcohol delivery service in its latest expansion in Australia.

Wine, beers and spirits can now be delivered to your door, in direct competition with traditional Aussie favourites such as Dan Murphy's, Coles and Woolworths.

And the key, say retail experts, is that for anybody who pays the site's monthly subscription, which includes streaming of films and TV shows on Amazon Prime, delivery is free.

Anastasia Lloyd-Wallis, head of consumer insights at Retail Doctor Group, said it's all about being convenient and saving customers time.

Internet shopping giant Amazon has launched an alcohol delivery service in its latest expansion in Australia. (Amazon)

"You can now get your alcohol while watching Amazon Prime, it's really trying to create this whole community," she told nine.com.au.

"I think adding the alcohol is one step closer to Amazon being able to offer everything to their consumers.

"Amazon's method …

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American entrepreneur Rachel Tipograph is the co-founder of MikMak, one of the fastest-growing woman-led startups of 2020-21.